Playtika is famous for its contribution to society. In this brief, Playtika planted trees on behalf of its players and decided to communicate the campaign with a heart-touching video and a banner.
02 — Creative process
My idea was to keep the jolly Playtika tone & voice but tone it down a bit to a less playful and more serious tone.
In the end, we need to sell. But it is better to do it in a fun, not hard-selling way. Just like I did in those monetization campaigns > Check it out
